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University of the Philippines at Los BañosDevcom Training Catalogue, 2000Courses are normally offered during October-November and March-May. Courses can also be scheduled outside these times, and tailored to the needs of individual participants. For details, contact Cleofe S. Torres, cstorres@uic.net.ph. See bottom of page for information on fees. Communication for social mobilizationEnhancing competencies in development communication and linkage-building to facilitate decision-making, consensus-building, conflict management and social mobilization. (4 weeks) Social communication in environmental impact assessmentEnvironmental impact assessment as a communication process between and among stakeholders; strategic information assessment method (SIAM); communication strategies to address the social soundness of a project. Each participant should bring case materials based on their individual experiences in EIA. (3 weeks) Environmental conflict resolutionConducting principled negotiations with entities environmentally affected by a development or industrial project or program. (3 weeks) Communication in planning, management and evaluation for development projectsPrinciples and methods in development communication as applied to the planning, implementation and assessment of information, education and communication projects; includes topics on situation analysis, audience analysis, strategy development, message design, channel selection, project monitoring and evaluation and action planning. (2 weeks) Social marketing for agriculture, health, nutrition, population and environment projectsIncludes discussion of the elements and processes in social marketing, strategies useful in the planning, implementation and impact evaluations of various social marketing programs. (3 weeks) Communication ethics and values for education and developmentDiscussion of belief system theories as applied to formal and non-formal education and development programs; integrating ethics and values in curriculum development and teaching. (2 weeks) Organizational communication for managersAddresses the importance of communication and team-building in organizations; effective use of different communication media to increase organizational productivity and enhancing staff morale; formal and informal network analyses as essential tools in improving organizational performance; techniques in linkage-building for organizational maintenance. (3 weeks) Participatory communicationDiscussion and critical analysis of participatory communication approaches and experiences; participatory message-making, problem-solving, decision-making and consensus-building. (2 weeks) Participatory process documentation, monitoring and evaluation of development projectsCovers tools used in participatory process documentation, monitoring techniques and evaluation strategies to improve systematically the conduct of development projects; discusses process documentation as an important feedback mechanism and as an essential component in project implementation; design, development, pretesting of forms/questionnaires used in monitoring and evaluation; guidelines in collecting baseline information. (2 weeks) Effective extension-communicationConcepts and principles of communication and their application to extension work; overview of extension-communication media, also includes planning, implementing and evaluating extension-communication projects. (2 weeks) Integrating gender concerns in communication and developmentDiscussion of tools for incorporating gender-based information into development program design, implementation and evaluation; allows exchange of ideas and experiences on gender-sensitive issues in development; importance of gender analysis in communication and development research. (2 weeks) New communication technologies for effective program implementationTechniques of using teleconferencing, data communication and information technology as tools in program operation, management, monitoring and evaluation. (2 weeks) Communication games, structured learning experiences and simulation for teaching and trainingImproving interpersonal skills and facilitation of group processes to enhance learning, use of games and simulation in teaching abstract concepts/ideas; application of the andragogic approach to teaching-learning. (1 week) Development and utilization of educational communication materials for rural developmentPlanning, designing, producing, using and evaluating instructional graphic materials and displays, soundslide sets, video programs and puppetry for rural audiences; also includes basic skills in audio-visual design and writing, photography and audio-craft production. (4 weeks) Audio visual aids planning and productionPrinciples, techniques and exercises in the design, production, presentation and evaluation of low-cost audiovisual materials for communication and education; also includes the production and use of indigenous media. (4 weeks) Educational video productionUsing small-format video(Super VHS, VHS, Hi-8, V-8, Beta) as educational communication tool; discussion of principles of videography and camera techniques; hands-on experience on basic video production. (3 weeks) Video empowermentUsing small-format video (Super VHS, VHS, Hi-8, V-8, Beta) as an electronic mirror of communities; as a vehicle for community expression; as an unobtrusive documentation tool for environmental monitoring, abuse of authority, criminal violations, domestic violence and others. (3 weeks) Advanced photographyClose-up and macro photography, slide duplication and reprocopy, corrective and creative filtration; photographic composition; flash and low-light photography. (2 weeks) Broadcasting for developmentPlanning, writing, producing, broadcasting and evaluating radio programs for development projects; includes exercises on writing news articles, producing spot announcements and drama; hands-on experience on the use of the broadcast console. (4 weeks) Development and production of institutional publicationsWriting, editing, layouting and packaging newsletters, brochures, leaflets for institutional image-building; includes an overview of the printing process and clear and effective writing. (2 weeks) Popularizing science and technologyScience and technology as specialized reporting areas; popular and civic science literacy; writing S & T news and features; radio documentary; videography; exhibits and demonstrations; information searching and evaluation; using computer-resident tools. (2 weeks) Environmental reportingInvestigative, balanced and responsible for environmental awareness and education. (2 weeks) Media relationsThe philosophy of public information, understanding the mass media, packaging information, and designing agency media realation plans. (2 weeks) Courseware writing for distance educationLearning principles relevant to distance mode; planning, writing and designing print-based courseware for distance learning. (3 weeks) Communication researchDesigning and conducting communication research from problem definition to analysis, interpretation and write-up of research report. (2 weeks) Technical writing and editingTechnical writing as a special skill, formats (research report, scientific article, seminar paper, poster paper), data presentation (figures, tables, lists photographs, drawings); abstracting and indexing; stylebooks and references; revising and substantive editing; software tools; practical exercises. (3 weeks) News and feature writingPrinciples of clear and effective writing, news writing and news values, news story structure, types of feature writing, feature story writing. (2 weeks) Extension publications preparation and productionBasic techniques and principles of layouting, headline and caption writing; an overview of the printing process; kinds of extension publications; writing, editing and proofreading; clear and effective writing. (2 weeks) Fees
For specially designed courses (those not in the list of regular courses and
whose duration would depend on the requesting party), the course fee The fee covers payment for coordinator, resource persons and other personnel, supplies and materials, travel costs related to the course, including ferrying of participants from and to the airport, photos and materials reproduction. It does not cover the airtickets of participant from and to their country, their per diem and costs of lodging or accommodation, airport fees and taxes, and medical expenses. The sponsoring institution must cover these costs. |
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