Trading up
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Trading up

Building cooperation between farmers and traders in Africa

Royal Tropical Institute (KIT), and International Institute of Rural Reconstruction (IIRR), 2008

In much of Africa, smallholder farmers face serious difficulties selling their produce. But farmers, along with development agencies and governments, treat the traders who market their goods with suspicion and mistrust.

Trading Up stands up for traders. It shows how traders struggle to run their businesses in the face of adverse policies and attitudes. With more respect and support, they could develop markets, add value to products, invest in new businesses, and improve the efficiency of the food distribution system. They could generate demand for farm products and help improve the incomes and livelihoods of rural people.

Trading Up’s 15 richly illustrated cases from countries as far apart as Ethiopia, Lesotho and Ghana, cover commodities ranging from soybeans and coffee, to milk and wool. The book shows how relations have been strengthened between the farmers, traders, wholesalers, processors and retailers in the value chain. It describes how they have built institutions (such as market information systems) and agreed on rules (such as standard weights and quality grades) to enable agricultural markets to function better.


Contents

1 Introduction

2 Understanding African markets

3 Framework for “trading up”

4 Strengthening chain relations

  • Learning from experience: Livestock trading in Mbire District, Zimbabwe
  • Keep tomatoes moving: Strengthening cooperation between traders and farmers in Ghana
  • Rebuilding the milk trade in Kenya
  • Dealing with a market collapse: Fertilizer in Zimbabwe
  • Developing markets for tomatoes in Western Kenya

5 Building market institutions

  • Market information system unites producers and traders in Ghana and Burkina Faso
  • Warehouse receipts for coffee marketing in Tanzania
  • Making peace with city government: The yam queen in Kumasi Central Market, Ghana
  • Reaching wool and mohair producers through traders in Lesotho
  • Improving market information in Kenya

6 Fostering chain partnerships

  • Building an export value chain for mangoes in Burkina Faso
  • Beefing up the livestock trade in Kinna, Kenya
  • Managing soybean value chains in northern Ghana
  • Parchment or cherries? High-quality coffee in Tanzania
  • Producing and marketing green beans in Ethiopia

7 Strategies for trading up

  • Strengthening chain relations
  • Building market institutions
  • Policy implications

8 Resources

  • Organizations and websites
  • References and further reading
  • Participants’ profiles

Published 2008 by the Royal Tropical Institute (KIT), and International Institute of Rural Reconstruction (IIRR).

ISBN 978-90-6832-699-4

Available from IIRR Africa

Available from KIT

Download full text 4560 kb

Download individual chapters:

Role of Paul Mundy: Writeshop manager, editing, desktop publishing, overall responsibility for production


Reviews

New Agriculturist, 2008-06

Finding a market and transporting produce are among the biggest headaches facing smallscale farmers in Africa. Often these farmers are portrayed as being at the mercy of middlemen or traders who exploit their ignorance, vulnerability or desperation. Trading Up seeks to redress the balance, arguing that with more support, Africa's traders could significantly boost the efficiency of food supply chains, increasing the demand for farm produce and improving the livelihoods of rural people. With contributions from 30 traders, farmers and professionals working through the IIRR's 'writeshop' process, this is a highly recommended sequel to Chain Empowerment.

Case studies from seven countries examine how relationships between different players in commodity value chains - including farmers, traders, wholesalers and retailers - can be strengthened. Supportive institutions, such market information networks, and the development of rules, such as standard weights, are also covered. Commodities and countries include livestock and milk (Zimbabwe and Kenya), green bean (Ethiopia), mango (Burkina Faso), tomato (Ghana and Kenya) and coffee (Tanzania). Engaging and accessible, based on first hand information, Trading Up will be of interest to anyone working to improve market chains in the developing world.

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Revised: 21 November 2007

Paul Mundy PhD, development communication specialist
Müllenberg 5a, 51515 Kürten, Germany

tel +49-2268-801 691, fax +49-2268-801 692
web www.mamud.com, email paul@mamud.com