Marketing

Selected publications written, edited or managed by Paul Mundy

	Adding value to livestock diversity Marketing to promote local breeds and improve livelihoods LPP, LIFE Network, IUCN–WISP and FAO. 2010. Adding value to livestock diversity – Marketing to promote local breeds and improve livelihoods. FAO Animal Production and Health Paper 168. Rome. Writeshop managed and book edited by Paul Mundy
	Chain empowerment Supporting African farmers to develop markets Royal Tropical Institute (KIT), Faida MaLi, and International Institute of Rural Reconstruction (IIRR), 2006 Shows how Africa’s smallholder farmers can earn more from their crops and livestock by taking control over the value chains that link them with consumers. Writeshop managed, and book edited and desktop published by Paul Mundy. Download 5666 kb Available from IIRR Africa Available from IIRR Philippines Available from KIT
	Financing microenterprises Microfinance occasional paper, Catholic Relief Services, 2009 Wendy-Ann Rowe, Thomas Shaw, Shaun Ferris and Paul Mundy (editor) 8-page working paper excerpted from the book Getting to market. Download
	Getting to market From agriculture to agroenterprise Edited by Shaun Ferris, Paul Mundy and Rupert Best Catholic Relief Services, 2009 Available from CRS Writeshop managed and facilitated, book edited by Paul Mundy.
	Origin-based products Lessons for pro-poor market development Petra van de Kop, Denis Sautier and Astrid Gerz (eds) Royal Tropical Institute and CIRAD Bulletin 372. 2006 Available from KIT Copyediting by Paul Mundy
	Sustainable procurement from developing countries Practices and challenges for businesses and support agencies Marije J Boomsma KIT Bulletin 385 Cases from Sierra Leone (ginger), Mali (mango) and South Africa (citrus) Edited by Paul Mundy Available from KIT
	Trading up Building cooperation between farmers and traders in Africa Shows how traders in Africa struggle to run their businesses in the face of adverse policies and attitudes. Fifteen cases from Burkina Faso, Ethiopia, Ghana, Kenya, Lesotho and Tanzania, covering commodities ranging from soybeans and coffee, to milk and wool, show how traders and development organizations have built institutions (such as market information systems) and agreed on rules (such as standard weights and quality grades) to enable agricultural markets to function better. Published 2008 by the Royal Tropical Institute and the International Institute of Rural Reconstruction. Available from IIRR Africa Available from KIT Writeshop managed, and book edited and desktop published by Paul Mundy.
	Value chain finance Beyond microfinance for rural entrepreneurs Royal Tropical Institute, Amsterdam; and International Institute of Rural Reconstruction, Nairobi, 2010 Writeshop managed, and book edited and desktop published by Paul Mundy.
	Working together, learning together Learning alliances in agroenterprise development Edited by Rupert Best, Shaun Ferris and Paul Mundy Catholic Relief Services, 2009 Available from CRS Writeshop coordinated and editorial contribution by Paul Mundy