Public awareness   A manual for agricultural NGOs and research institutions in Africa Communication institutionelle Manuel à l'usage des ONG et des instituts de recherche agricole en Afrique

This manual, published in English and French, is produced for leaders of African agricultural organizations (research institutions, farmers associations, non-governmental organizations, training institutions and private sector organizations) as a guide to public awareness for policy formulation and agricultural strategy development and management. It also serves as a guide and reference material for information professionals in these organizations.

The manual outlines public awareness techniques that these organizations can use to raise awareness and support for their work. It is published in English and French.

Contents

• What is public awareness?
• Developing a public awareness strategy

Public awareness tools

• News (or press) releases
• " Placed" articles
• Press conferences
• Newsletters
• Annual reports
• Distributing public awareness materials
• Posters
• Audiovisual presentations
• Still photographs
• Using artwork in publications
• Web sites
• Events
• Exhibitions
• Theatre

PA skills and aids

• Public speaking
• Mutual "tie-ins"
• Recycling public awareness material
• Collaboration in public awareness

Media relations

Media interviews

Public awareness in a crisis situation

Monitoring and evaluation

Staffing the public awareness unit

Annexes

• Resource organizations and websites
• The print publication process
• Further reading
• List of workshop participants

Published 2002 by the Technical Centre for Agricultural and Rural Cooperation (CTA) in collaboration with the International Institute of Rural Reconstruction, Africa Regional Office. 

Role of Paul Mundy: Writeshop chief editor

Available from:

• www.developmentbookshop.com/book.phtml?isbn=9966970533 
• http://cta.trafika.co.uk/cgi-bin/pubs.pl?action=display&bookID=195