Information revolutions
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Information revolutions

How information and communications management is changing the lives of rural people

Paul Mundy and Jacques Sultan 

Aussi publié en français: Les révolutions de l'information: La gestion de l'information et des communications modifie l'existence des populations rurales.


This book, prepared under contract with CTA, highlights successful examples of agricultural information management in the ACP countries (Subsaharan Africa, the Caribbean and the Pacific Islands).

The book contains stories about some 40 organizations in Africa, the Caribbean and the Pacific, covering a wide variety of media. There are sections on radio and television, newspapers and newsletters, literacy and local languages, computers and telephones, organizing farmers and markets, farmers’ knowledge, bridging research and extension, research networks, and libraries. Various types of organizations are covered: government, universities, research institutions, extension services, local and international NGOs, community organizations, and private companies.

Each section contains 2-6 stories, one about each organization, written in a reader-friendly style.

The book emphasizes successes: organizations were selected if they had a track record and appeared to be sustainable (ie, not totally dependent on a single outside source of funds).

The book was  published by CTA in 2001 for wide distribution to policymakers and development managers. 


Contents

Click on the links to download a PDF version of the file. You will need Adobe Acrobat Reader. .

For a hardcopy, contact CTA, Postbus 380, NL 6700 AJ Wageningen, Netherlands, www.agricta.org 

Available from CTA

Complete document 1,901 kb

  • Contents, Foreword, Introduction 129 kb
  • Radio and television 237 kb
    • Making information entertaining: Soap opera for development, Kenya
    • Community radio: Local information for local people, Mali
    • Citizenship information for rural people: Putting culture at the heart of development, Mali
    • Networking local radio stations: Local radios meeting rural people’s needs, Burkina Faso
    • Educational video: Video in service of development, Mali
  • Newspapers and newsletters 210 kb
    • Rural newspapers: La Voix du Paysan: A platform for rural people, Cameroon
    • Information for globalization: A question of survival, Côte d’Ivoire
    • Women communicating: Organizing to help ourselves, Burkina Faso
    • Reporting on the West African environment: Panos, the environment and democracy, Senegal
    • Press-agency privatization: A news agency for Africa, Senegal
  • Literacy and local languages 234 kb
    • Teaching literacy: Literacy and livelihoods in Uganda, Uganda
    • The Multi-Purpose Training and Employment Association: Demand-driven learning in Uganda, Uganda
    • Local-language publications for neo-literates: What good is literacy if there is nothing to read? Burkina Faso
    • Farmer-journalists in Burkina Faso: Speaking our language, Burkina Faso
  • Computers and telephones 191 kb
    • Bringing the Internet to Africa: Africa Online and the e-touch initiative, Kenya
    • Community information centres: The Nakaseke Telecentre, Uganda
    • Mobile phones in rural Africa: Plenty to talk about, Uganda
  • Organizing farmers and markets 147 kb
    • Uganda National Farmers Association: Giving farmers a Voice, Uganda
    • Farmers’ associations: FONGS: Organizing Senegal’s farmers, Senegal
    • Improving farmers’ management capabilities: Transparent money management, Mali
    • Learning and sharing about sustainable agriculture: The PELUM association, Zimbabwe
    • Modernizing markets: The case of KACE, Kenya 
  • Farmers’ knowledge 219 kb
    • Building on tradition: Traditional experts and barefoot veterinarians in northern Kenya, Kenya
    • Promoting farmers’ experiments: Watching the birds in Trinidad, Trinidad and Tobago 
    • Conserving indigenous knowledge: Food from the forest, Solomons
  • Bridging research and extension 241 kb
    • Agricultural research that pays: How ENDA combines research, training and extension, Senegal 
    • Beating a famine through research and extension: Controlling cassava mosaic virus in Uganda, Uganda
    • Information campaigns: Fighting the hibiscus mealy bug, Trinidad and Tobago
    • Translating science into everyday language: Workshops to produce information materials, Kenya
    • Extension leaflets: Pacific pests, Pacific
    • Communicating science to scientists: The African Crop Science Journal, Uganda
  • Research networks 185 kb
    • Agricultural research networks: Sharing scarce resources, Africa, Caribbean and Pacific
    • Linking institutions: Serving the Pacific, Pacific
    • An agricultural information network in the Pacific: Gaining through collaboration, Pacific
    • Agricultural information networking in the Caribbean: Challenges in paradise, Caribbean
  • Libraries, Further reading, Acronyms 143 kb
    • Library services for researchers: Working blindfolded, Pacific, Uganda
    • Making development information available to the public: The ITDG Resource Centre, Kenya

Reviews 

Review in Spore, www.agricta.org/Spore/spore95/ 

Information is power, remember?

Take this book in your hands — or, if you are all wired up to the Internet, wrap your hands around the electronic edition on your screen — and you should feel it vibrate. You will not put it down easily, with its colourful pages and lively texts, as excited as they are exciting. Almost forty examples are described from across communities throughout ACP States of how information projects are helping rural people to change their lives.

It is a sensual volume. Just as that saying goes about the pictures being better on the radio, you will find yourself hearing the buzz of a radio drama feeding imaginations, the drone of a television commentator adding data to pictures, the rustle of newspapers quenching the thirst for knowledge, the gabble of a group discussion bringing harmony and ownership to a village group, the bargaining gains of a farmers’ group improved by up-to-date prices.

You will, later on, find yourself wishing that more information could be presented like this, reaching out, touching you. The authors elaborately persuade us that information is a basic element in human interaction, and thus in development. With their eyes and their hands, they inspire us with the ways that literacy work, newspapers, radio, TV, video, telecentres, market information services, Internet and other electronic messaging, resource centres and other media are being used by local communities to take more control over their rural lives and livelihoods, to build new partnerships and priorities with researchers and extension workers, to inform as well as be informed.

They call these the Information Revolutions. After every revolution there comes a reckoning, and so it shall be with information. We shall have to face, very soon if not today already, the issues of who controls the media and the content. We also need to persuade those who think in terms of finance, costs and ‘rates of return’ on investment that there is an equation to be made which shows that investing in information is a good deal. In the meantime, let us be grateful for this tribute to information which proves that information is not just a commodity, not just bits and bytes, but is essentially energy.

Get energised. Get this book.


Information revolutions: How information and communication management is changing the lives of rural people by P Mundy & J Sultan. Technical Centre for Agricultural and Rural Cooperation (CTA), 2001. 241 pp. ISBN 92 9081 2289. www.agricta.org/pubs/inforev/index.htm

Les révolutions de l’information : comment la gestion de l’information et de la communication modifie l’existence des populations rurales. Par P Mundy & J Sultan. Centre technique de cooperation agricole et rurale (CTA), 2001. 241 pp. ISBN 92 9081 2397. www.agricta.org/pubs/inforev/ indexfr.htm

Role of Paul Mundy: Principal author and coordinator

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Revised: 21 November 2007

Paul Mundy PhD, development communication specialist
Müllenberg 5a, 51515 Kürten, Germany

tel +49-2268-801 691, fax +49-2268-801 692
web www.mamud.com, email paul@mamud.com