Getting to market
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Getting to market

From agriculture to agroenterprise

Edited by Shaun Ferris, Paul Mundy and Rupert Best

Catholic Relief Services, 2009

This book presents a series of case studies describing how CRS and its partners have over the last five years worked with groups of farmers and other stakeholders to develop agroenterprises. During this work, we have learned from experience, developed new skills, and reviewed our approaches. This book reflects that learning and the results of the review. It presents a series of cases, drawn from a range of value chains and across a range of countries. Each case focuses on a particular stage in the agroenterprise development process, following a new “agroenterprise development cycle” that outlines how to go about helping farmers improve their market performance.

Contents

1 From Agriculture to Agroenterprise

  • The Agroenterprise Learning Alliance

  • Purpose of this Book

  • Eight Key Messages on Agroenterprise Development

2 The Agroenterprise Cycle

3 Choosing an Entry Point

4 Gender in Agroenterprise

5 Step 1: Getting Organized

  • Step 1.1 Choosing Where to Work

    • Project Site Evaluation in Northern Ghana

  • Step 1.2 Forming Partnerships

    • A Working Group to Support Agroenterprise Development in Indonesia

  • Step 1.3 Selecting Communities and Farmers

    • Sesame in Western Niger

  • Step 1.4 Organizing Farmers

    • Pulses in Mbeere and Homa Bay, Kenya

  • Step 1.5 Choosing Products

    • Small-Scale Coffee in Mindanao, Philippines

    • Identifying Market Opportunities in Burkina Faso

    • Finding Alternatives to Risky Crops: Poppies in Afghanistan

6 Step 2: Enterprise Design

  • Step 2.1 Analyzing the Value Chain

    • Potatoes in Hararghe, Ethiopia

  • Step 2.2 Evaluating Business Development Services

    • Fostering Agribusiness Development Centers in El Salvador

  • Step 2.3 Planning the Enterprise

    • An Action Plan for Potatoes in Uganda

  • Step 2.4 Test Marketing

    • Test Marketing of Calamansi in the Philippines

 

7 Step 3: Marketing

  • Step 3.1 Financing and Business Relationships

    • Financing Agroenterprises

    • Savings Groups and Marketing Associations in the Lake Zone, Tanzania

    • Savings-Led Financial Services in India

  • Step 3.2 Collective Marketing

    • Collective Marketing of Calamansi in the Philippines

    • Maintaining Milk Quality in Western Afghanistan

  • Step 3.3 Innovation and Value Addition

    • Innovation Groups in Nicaragua

8 Step 4: Scaling Up

  • Step 4.1 New Farmer Groups

    • Scaling up Navy Beans in Ethiopia

  • Step 4.2 Co-op Development

  • Step 4.3 New Markets and Business Models

    • Fair Trade for Smallholder Coffee in Nicaragua

    • A Friendly Trader in the Philippines

9 Step 5: Learning and Sharing

  • Step 5.1 Monitoring Progress

    • Farmer Group Space in East Africa

  • Step 5.2 Knowledge Sharing

    • Learning Marketing in Madagascar

  • Step 5.3 Advocacy

10 Conclusions and Way Forward

11 Resources

  • Participants and Principal Contributors

  • Resource Materials

  • Resource Institutions

Published 2009 by Catholic Relief Services

Download

ISBN 0-945356-50-1

Role of Paul Mundy: Writeshop management and facilitation, book editing
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Revised: 19 December 2011
Paul Mundy PhD, development communication specialist
Müllenberg 5a, 51515 Kürten, Germany

tel +49-2268-801 691, fax +49-2268-801 692
web www.mamud.com, email paul@mamud.com