Effective communication is vital if development efforts are to
succeed. It helps spread new technologies, multiplying the impact of a project many times
over. It ensures that a project takes into account the knowledge and wishes of local
people the project partners and clientele. Sharing ideas and experiences is
important if the lessons from a project are not to be lost.
Without information on new technologies and market opportunities, the poor in
developing countries are being left even further behind. Media
can help bridge the gap: they range from simple pamphlets to video, from indigenous
communication channels to the Internet. There are many ways to make
information available to local people and
project staff. These include traditional print and broadcast media, and computers and
other new technologies.
Messages must be designed carefully to help people understand
easily. Finding the information you need and deciding on an appropriate message can be
very difficult. Skilful editing and clear illustrations can clarify complex ideas.
Information materials can be produced in different ways,
including through intensive writeshops. These
approaches can reduce the time needed to produce information, as well as
increase the value of the content.
The audience can include farmers, extensionists, scientists,
policymakers... and a host of other groups. They are all actors in a knowledge system, each
group interacting in various ways with other groups. Each group has its own unique characteristics and needs,
so different media and messages may be required.
you must have for your library on development communication, agricultural
extension, science writing and editing, and more.
(degree and short-term) at universities and training institutions
Some dev comm equipment is pretty standard: computers, photocopiers and
whatnot. But some is hard to find. Here's where to go for equipment to set
up that radio station or start a mobile audiovisual unit.
How to: Where to
find online guidance on how to do development communication.
Jobs: Hints on how
to get jobs and consultancy assignments in development communication and
related fields; websites and
free email newsletters with job vacancies.
and organizations interested in development communication
and journals devoted to development communication.
Note: Some of this information may be outdated. Please
contact me with updated or additional