Chain empowerment
Home | Up | Agroforestry Ghana | Beneficials and pests | Biodiversity W Ghats | Building a legal... | Chain empowerment | Complex problems | Conservation ag | Culture & change | Drought cycle | Technol for women | Ethnovet Asia | Ethnovet Kenya | Extension Nepal | Farmer-led extension | Camels | Food security | Indigenous breeds | Information revolutions | Révolutions de l'info | Key sheets | Managing dryland | Managing land | Origin-based products | Paravet medicine | Particip policy dev | Public awareness | Indigenous knowledge | Reducing poverty | SARD briefs | Upland resource mgmt | Sustainet E Africa | Sustainet India | Sustainable ag Africa | Tidal swamp ag | Trading up | ULAMP

 

Chain empowerment

Supporting African farmers to develop markets

Royal Tropical Institute (KIT), Faida MaLi, and International Institute of Rural Reconstruction (IIRR), 2006

This is a book of hope for Africa’s smallholder farmers. It shows how they can earn more from their crops and livestock by taking control over the value chains they are part of – chains that link them with consumers in Africa’s towns and cities, as well as in other countries.

The book describes two basic strategies that groups of farmers can use to improve their incomes: vertical and horizontal integration. Vertical integration means taking on additional activities in the value chain: processing or grading produce, for example. Horizontal integration means becoming more involved in managing the value chain itself – by farmers’ improving their access to and management of information, their knowledge of the market, their control over contracts, or their cooperation with other actors in the chain.

This book contains 19 case studies showing how groups of farmers throughout Africa have adopted one or both of these strategies to improve their incomes. It shows how development organizations have helped them do this – how they have succeeded, and how they have sometimes failed. It shows the need to invest in improving the quality of existing products, developing new products, establishing market linkages, and building farmer organization and capacity.

The book provides numerous insights for those striving to empower smallholder farmers to develop markets. It will be of particular interest to government policymakers and staff involved in agricultural development, non-government organizations, university faculty and students, trainers, evaluators, and donors seeking ways to promote agriculture in Africa and elsewhere in the developing world.

The book is written in easy-to-understand language and is richly illustrated with line drawings.


Contents

1 Setting the scene

  • Market liberalization and integration
  • The rise of processors and retailers
  • Declining government involvement in agriculture and rural areas
  • The challenge for smallholder producers
  • Principles of empowering smallholders
  • Pro-poor value chain development
  • Purpose and readership of this book
  • Parts of the book
  • How this book was prepared

2 Introducing value chains

  • Supply chains
  • Supply chains vs value chains

  • Strategies for chain development with small-scale farmers

  • About the matrix

  • Where is best position for farmers?

  • Intervention strategies

  • Components of chain interventions

3 Chain actors

  • Setting up an outgrower scheme for pineapples in Ghana

  • Jatropha herbal soap: From project to commercial venture

  • Reviving Mozambique’s cashew industry

4 Chain partners

  • Getting Mozambican pineapples to market

  • Forging partnerships between Tanzanian sugarcane producers and millers

  • The Cheetah story: Helping smallholders in Malawi access the paprika market
  • Honey, the liquid gold of the North Rift Valley in Kenya
  • Developing mango market linkages through farmer field schools in Kenya
  • Learning from challenges: Sunflower contract farming in northern Tanzania
  • Organic coffee from Kilimanjaro
  • Farmer field school networks in Western Kenya

5 Chain activity integrators

  • Stepping back to move forward: Fruit juice in NW Tanzania
  • Trading and milling to help HIV-affected households in Kenya
  • Honey and beeswax value chain development in Same, Tanzania

6 Chain co-owners

  • Improving shea and empowering rural women in Mali

  • Finding a niche for vanilla in Uganda

  • Bringing Kaffa forest coffee to the German market

  • Expanding dairying opportunities in Thika District, Kenya

  • Linking potato farmers to restaurants in Uganda

7 Strategies for chain empowerment

  • 1 Upgrading as a chain actor

  • 2 Developing chain partnerships

  • 3 Adding value through vertical integration
  • 4 Developing co-ownership over the chain

8 Facilitating chain development

  • Chain mapping and assessment
  • Chain engagement
  • Chain development
  • Chain monitoring and evaluation
  • Chain learning and innovation

9 Resources

  • SNV’s local economic development approach
  • The FAIDA market linkage approach
  • CIAT’s rural agro-enterprise development approach
  • CIAT’s learning alliance for agro-enterprise development
  • Participatory market chain approach
  • Participatory value chains analysis
  • Value chain development
  • Value chain research
  • Participatory research methods
  • INFO-Cadena: Instruments to foster value chains
  • Publications and CD-ROMs
  • Resource organizations and websites
  • Participants’ profiles

Published 2006 by the Royal Tropical Institute (KIT), Faida MaLi, and International Institute of Rural Reconstruction (IIRR).

ISBN 9966754008

Download full text 5666 kb

Download individual chapters:

Available from IIRR Africa

Available from IIRR Philippines

Available from KIT

Role of Paul Mundy: Writeshop manager, editing, desktop publishing, overall responsibility for production


Reviews

Spore 127, Feb 2007

Market access for African farmers

For many smallholder farmers seeking outlets for their products, declining government support and increasingly demanding requirements from supermarkets and importers combine to make marketing a daunting challenge.

This manual offers practical help by presenting a range of examples in which smallholder farmers and communities in various parts of Africa have succeeded in developing strategies to secure market access. It describes a wide range of experiences, including very small-scale initiatives such as rural women in Mali who collect and process shea butter, and others in Tanzania who make herbal soap from jatropha (Jatropha curcas). Larger-scale success stories include Kenyan mango producers who have developed market linkages through farmer field schools and smallholders in Malawi who have been helped to access the paprika market. But big or small, the message is always the same — the recipe for success lies in investing in the improvement of existing products, developing new products, establishing market linkages and building farmer organisation and capacity. With the help of clear illustrations, boxes and diagrams, this guide offers plenty of suggestions for achieving this winning formula.


New Agriculturist June 2006

Vertical and horizontal integration may not sound like a very exciting subject, but don't be deceived. Drawing on nineteen case studies from across Africa, Chain Empowerment shows how farmers can earn more from what they produce, and turn unrewarding 'supply chains' into 'value chains' that offer benefits to all involved in the process of producing and marketing goods. Vertical integration essentially involves producers playing more roles within the chain, such as processing and other kinds of value-adding. Examples from the case studies include projects to boost fruit juice and honey production among communities in Tanzania and trading and milling of grains in Kenya.

Horizontal integration involves developing better management of the value chain, for example by better use of information, better understanding of the market and co-operation with other actors in the chain. There are numerous examples, some of which have featured in past editions of New Agriculturist, such as finding a niche for Ugandan vanilla and revitalising Mozambique's cashew industry. Chain empowerment particularly focuses on how intermediary organisations can work with farmer groups and others to transform supply chains. Information is presented in a well-structured way, emphasising practice rather than theory, making this a useful resource for NGOs and others working with farmers and farmer groups.

[ Top ] Home ] Dev comm ] Paul Mundy ] Evelyn Mathias ] Publications ] Search ]

Revised: 21 November 2007

Paul Mundy PhD, development communication specialist
Müllenberg 5a, 51515 Kürten, Germany

tel +49-2268-801 691, fax +49-2268-801 692
web www.mamud.com, email paul@mamud.com