Adding value to livestock diversity
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Adding value to livestock diversity

Marketing to promote local breeds and improve livelihoods

Many local livestock breeds and minor species are in decline and may be lost because they cannot compete with high-yielding exotic breeds. Conserving these breeds is important: many have unique traits, such as hardiness and disease resistance, that are vital for future livestock production. One way to help ensure their survival may be to sell products from these breeds to high-value, specialist markets.

The Global Plan of Action for Animal Genetic Resources acknowledges the importance of market access to the sustainable use of livestock diversity and calls for development of markets for products derived from local species and breeds, and for strengthening processes that add value to their products.

This publication describes eight examples of marketing of livestock products (wool, cashmere, milk, meat and hides) from local breeds of Bactrian camels, dromedaries, goats and sheep in seven countries in Africa, Asia and Latin America. It shows how they have kept local breeds in use, while enabling the small-scale livestock keepers and pastoralists who raise them to improve their livelihoods.


Contents

  • Acknowledgements
  • List of contributors
  • Executive summary
  • Introduction
    Ilse Köhler-Rollefson and Paul Mundy

1 Wool and cashmere

  • Introduction

  • Marketing wool from an endangered sheep breed in the Deccan Plateau of India
    Gopi Krishna, PR Sheshagiri Rao, and Kamal Kishore

  • Cashmere from the Pamirs: Helping mountain farmers in Kyrgyzstan
    Carol Kerven and Sabyr Toigonbaev

  • Spinning a value chain from the Gobi: Camel wool in Mongolia
    Sabine Schmidt, Altanchimeg Chimiddorj, Nancy Shand and Dean Officer

  • Marketing of handicrafts made from Linca sheep wool in Patagonia, Argentina
    Luciana Cardinaletti, Julieta von Thüngen and María Rosa Lanari

2 Meat and hides

  • Introduction

  • Umzimvubu Goats: Adding value to an under-utilized indigenous resource in South Africa
    Merida Roets, Zama Mandisi Madikizela and Mpho Mazubane

  • Marketing Criollo goat meat under a protected designation of origin seal in Argentina
    Facundo Lopez Raggi, Marcelo Perez Centeno, María Rosa Lanari, and Julieta von Thüngen

3 Milk

  • Introduction

  • Tiviski: A dairy that sources milk from pastoralists in Mauritania
    Maryam Abeiderrahmane and Nancy Abeiderrahmane

  • The golden udder: Marketing milk from camels in Puntland, Somalia
    Michele Nori

4 Analysis

  • Paul Mundy, Evelyn Mathias and writeshop participants

5 Participants’ profiles

LPP, LIFE Network, IUCN–WISP and FAO. 2010. Adding value to livestock diversity – Marketing to promote local breeds and improve livelihoods. FAO Animal Production and Health Paper 168. Rome.

Role of Paul Mundy: Writeshop manager, editor

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Revised: 09 August 2009

Paul Mundy PhD, development communication specialist
Müllenberg 5a, 51515 Kürten, Germany

tel +49-2268-801 691, fax +49-2268-801 692
web www.mamud.com, email paul@mamud.com